Post by account_disabled on Mar 7, 2024 13:34:42 GMT 5.5
When you have to tell your entrepreneurial story , deal with an important topic or explain something online that must remain particularly impressed in the target's memory. The Narrative Path and the Roles But how do you apply the hero's journey to your brand narrative? For example, identifying the hero , which you might think could only be the brand itself, which has insights, information, strategies, messages, products and services capable of changing the lives of its audience. But in truth there are no fixed roles : the public can also be the hero, since it lives and moves in its ordinary world, with its own habits, certainties, balances. The brand can thus come into play , calling the public to change, proposing new scenarios and visions (through the use of its products/services). Building trust is a real challenge, but the brand acts as a mentor, helper and facilitator, with distinctive tools to achieve the goal.
Convincing the public to leave their comfort and habit zone is Greece Telegram Number Data not a simple thing, but the promise is strong: solving a problem, succeeding in a small but big business, improving one's quality of life, one's present and future. The public-hero, if he agrees to "start with the brand" and adopt his perspective, will return transformed and his world will reach a new level, higher and better. If the public then accepts the brand's perspective, he will also enter a new universe , made up of enemies, skeptics, opponents, but also allies, helpers, friends. In the end he will emerge new, transformed, with a valuable reward "in his hand" . But how do you outline your company history? Storytelling Festival 2024 The sixth edition of the most important storytelling event in Italy is coming.
First of all by tracking down useful information elements , placing them in a precise time frame, structuring a narrative with a strong persuasive effect, narrating in a convincing way and therefore paying attention to the details of the story told, which must be authentic, without the impression of having to sell for Force. The narrative passages must involve from an emotional point of view , as well as a rational one: the story told must make those who listen or read it want to share it with other people. This encourages the memory factor even more, because in a context of strong competitiveness the main aim is to differentiate oneself, leaving consumers with something unique and distinctive that speaks for itself.
Convincing the public to leave their comfort and habit zone is Greece Telegram Number Data not a simple thing, but the promise is strong: solving a problem, succeeding in a small but big business, improving one's quality of life, one's present and future. The public-hero, if he agrees to "start with the brand" and adopt his perspective, will return transformed and his world will reach a new level, higher and better. If the public then accepts the brand's perspective, he will also enter a new universe , made up of enemies, skeptics, opponents, but also allies, helpers, friends. In the end he will emerge new, transformed, with a valuable reward "in his hand" . But how do you outline your company history? Storytelling Festival 2024 The sixth edition of the most important storytelling event in Italy is coming.
First of all by tracking down useful information elements , placing them in a precise time frame, structuring a narrative with a strong persuasive effect, narrating in a convincing way and therefore paying attention to the details of the story told, which must be authentic, without the impression of having to sell for Force. The narrative passages must involve from an emotional point of view , as well as a rational one: the story told must make those who listen or read it want to share it with other people. This encourages the memory factor even more, because in a context of strong competitiveness the main aim is to differentiate oneself, leaving consumers with something unique and distinctive that speaks for itself.
