Post by account_disabled on Mar 13, 2024 12:22:10 GMT 5.5
Black Friday VS Single Day: all the numbers and events connected to these two very important moments Black Friday VS Single Day , which can also be read as Amazon versus Alibaba , Bezos versus Ma , but whichever way we see it, these are two really important moments for companies in the sector to sell their products/services, and users to access many discounts. In this post we talk to you in detail about the two promotions: what they are, when they arise and how they work, for a challenge between two titans of e-commerce. Single Day: what it is and when it was born Singles Day arrives on November 11th in China and is the equivalent of our February 15th, the day dedicated to lonely hearts, established in the nineties by students of the University of Nanjing, east of the country.
If initially Chinese singles celebrated this day by Find Your Phone Number organizing parties, going out with other single friends and meeting to find their soul mate, since 2009 singles with almond-shaped eyes, and no longer just them, spend this day buying everything on Alibaba. In fact, since then every November 11th the well-known e-commerce site owned by Jack Ma , who has become one of the richest men in the world, celebrates this anniversary by offering very high discounts for all 24 hours of Singles Day. Single Day: the numbers of the event Since 2009, purchases made on Alibaba have increased by 640% with over 42,000 brands from 20 countries around the world participating in the event every year, so much so that it has become a phenomenon that transcends Chinese national borders and you can also join in Italy to this promotion for several years.
This year Single Day has surpassed itself: takings of 30.8 billion dollars in a single day! In fact, Single Day 2018 marked a number of orders equal to 1 billion, with products such as smartphones and consumer electronics, cosmetics, clothing, food, which were literally stormed by internet users, who with credit and prepaid cards sold out on all the discounted goods. The words of Daniel Zhang, Alibaba CEO and Jack Ma's successor, say a lot about the Single Day phenomenon: “THE CHINESE ECONOMY HAS SHOWN ITS POWER” But now let's see together how Black Friday will respond to these numbers. Black Friday: what it is and when it was born After having looked more closely at the Single Day phenomenon promoted by Alibaba, now it's Amazon's turn for Black Friday . This is an American tradition that comes from far away.
If initially Chinese singles celebrated this day by Find Your Phone Number organizing parties, going out with other single friends and meeting to find their soul mate, since 2009 singles with almond-shaped eyes, and no longer just them, spend this day buying everything on Alibaba. In fact, since then every November 11th the well-known e-commerce site owned by Jack Ma , who has become one of the richest men in the world, celebrates this anniversary by offering very high discounts for all 24 hours of Singles Day. Single Day: the numbers of the event Since 2009, purchases made on Alibaba have increased by 640% with over 42,000 brands from 20 countries around the world participating in the event every year, so much so that it has become a phenomenon that transcends Chinese national borders and you can also join in Italy to this promotion for several years.
This year Single Day has surpassed itself: takings of 30.8 billion dollars in a single day! In fact, Single Day 2018 marked a number of orders equal to 1 billion, with products such as smartphones and consumer electronics, cosmetics, clothing, food, which were literally stormed by internet users, who with credit and prepaid cards sold out on all the discounted goods. The words of Daniel Zhang, Alibaba CEO and Jack Ma's successor, say a lot about the Single Day phenomenon: “THE CHINESE ECONOMY HAS SHOWN ITS POWER” But now let's see together how Black Friday will respond to these numbers. Black Friday: what it is and when it was born After having looked more closely at the Single Day phenomenon promoted by Alibaba, now it's Amazon's turn for Black Friday . This is an American tradition that comes from far away.
