Post by account_disabled on Jan 4, 2024 14:24:24 GMT 5.5
The Skillset Hopefully, the infographic at the beginning of this post probably gave you a good idea of what a growth hacker is supposed to be. A growth hacker is also usually identified with the T-Shaped marketer, also known as Π-shaped marketer. A T-shaped marketer is the type of marketer who covers a wide range of the digital marketing spectrum and specializes in one or two areas. Especially since the no-code revolution, it’s become easier for marketers to get involved in more verticals.
Now, marketers can be makers and take part in moreEmail List tech-oriented and hands-on verticals such as development and marketing automation. diagram explaining the work ownership of a growth hacker In our agency, and other growth hacking agencies as well, another important aspect of what makes a growth hacker is that of work ownership. In digital marketing agencies, it’s not uncommon to see managers and departments, and what we call a formal hierarchical structure. For good or for bad, in growth hacking there is usually none of that.
Most growth hacking agencies are flat organizations. We are to ad/ digital marketing agencies what startups are to enterprises. More or less. So let’s see what this whole T-shaped thing means in practice. What growth hacking means for someone like me (a content marketer) Excuse me for the first-person singular I’m going to use for this particular part, but I’m the professional I know the most, so that’s where I can get the most insight from (makes sense, right?). So I’m the copy/content guy here. Let’s put copywriting aside for now and focus on content writing. Do you want to know what my content marketing process looked like a few years ago before I came across growth hacking? To begin with, if I wanted to write a piece of content I would do some research. By googling.
Now, marketers can be makers and take part in moreEmail List tech-oriented and hands-on verticals such as development and marketing automation. diagram explaining the work ownership of a growth hacker In our agency, and other growth hacking agencies as well, another important aspect of what makes a growth hacker is that of work ownership. In digital marketing agencies, it’s not uncommon to see managers and departments, and what we call a formal hierarchical structure. For good or for bad, in growth hacking there is usually none of that.
Most growth hacking agencies are flat organizations. We are to ad/ digital marketing agencies what startups are to enterprises. More or less. So let’s see what this whole T-shaped thing means in practice. What growth hacking means for someone like me (a content marketer) Excuse me for the first-person singular I’m going to use for this particular part, but I’m the professional I know the most, so that’s where I can get the most insight from (makes sense, right?). So I’m the copy/content guy here. Let’s put copywriting aside for now and focus on content writing. Do you want to know what my content marketing process looked like a few years ago before I came across growth hacking? To begin with, if I wanted to write a piece of content I would do some research. By googling.
