Post by account_disabled on Jan 4, 2024 14:32:34 GMT 5.5
Marketers use various types of market research to discover trends. However, in order to conduct accurate market research, American research organizations such as Gartner require investment and acquisition of information related to the following marketing technology. 1. Maximize your marketing technology investment According to the 2022 Gartner Marketing Technology Survey, it is important for marketers to maximize the value of their marketing technology investments. This includes understanding the marketing technologies being used and the risks of adopting them, and forming a marketing tech organization. 2. Acquire information on the latest trending topics You must be knowledgeable about the latest marketing trends and topics
. Gartner provides insights from trusted experts that can help marketers optimize customer experience strategies that increase customer satisfaction and loyalty. (I guess this means Gartner should use its own data, right?) 3. Actionable Special Data nights for marketing leaders Marketing executives must drive digital transformation, optimize marketing budgets, build customer-centric strategies, create flexible marketing organizations, and maximize martech. In summary, discovering trends through effective market research involves understanding and effectively leveraging marketing technology, staying up-to-date on current and emerging trends, and applying actionable insights tailored to your specific marketing goals and strategies. It means you have to do it. It can be said that technology and organization to collect and organize various data are also needed. However, it is almost impossible to expect such capabilities, skills, and capital from the marketers reading this, especially juniors.
So how do we actually gather market numbers? Market share based on volume rather than sales must be identified first. Counterpoint Smartphone marketshare Counterpoint Smartphone marketshare From Counterpoint First of all, what marketers like us need to know is market share data based on quantity rather than sales. If you look at the counter point data above, it looks like just market share, but you can see that it is data based on shipment. In other words, you should not be happy just because you found the market share on Google, but you should know whether it is based on sales or volume. So why should we look for market share based on quantity? 1. Market position and competitor analysis is possible. Market share by volume clearly shows where a company stands compared to its competitors. Knowing how many products or services are sold compared to competitors can help companies determine their relative strength and popularity within the market.
. Gartner provides insights from trusted experts that can help marketers optimize customer experience strategies that increase customer satisfaction and loyalty. (I guess this means Gartner should use its own data, right?) 3. Actionable Special Data nights for marketing leaders Marketing executives must drive digital transformation, optimize marketing budgets, build customer-centric strategies, create flexible marketing organizations, and maximize martech. In summary, discovering trends through effective market research involves understanding and effectively leveraging marketing technology, staying up-to-date on current and emerging trends, and applying actionable insights tailored to your specific marketing goals and strategies. It means you have to do it. It can be said that technology and organization to collect and organize various data are also needed. However, it is almost impossible to expect such capabilities, skills, and capital from the marketers reading this, especially juniors.
So how do we actually gather market numbers? Market share based on volume rather than sales must be identified first. Counterpoint Smartphone marketshare Counterpoint Smartphone marketshare From Counterpoint First of all, what marketers like us need to know is market share data based on quantity rather than sales. If you look at the counter point data above, it looks like just market share, but you can see that it is data based on shipment. In other words, you should not be happy just because you found the market share on Google, but you should know whether it is based on sales or volume. So why should we look for market share based on quantity? 1. Market position and competitor analysis is possible. Market share by volume clearly shows where a company stands compared to its competitors. Knowing how many products or services are sold compared to competitors can help companies determine their relative strength and popularity within the market.
