Post by account_disabled on Jan 6, 2024 12:27:54 GMT 5.5
But AI technologies are now so sophisticated they can save time and money by taking away tasks that used to be a burden. AI technologies can be used in a variety of ways to not only collate and segment data but gain insight into customers. The benefits of using AI in pharma marketing are: Personalization: AI can personalize content or messaging to specific consumers through chatbots or virtual assistants. Customer interaction: AI can deliver more personal and interactive experiences by using virtual assistants to help patients navigate complex health information. Targeting: You can use AI to examine consumer behavior and preferences to enable you to communicate the right message to the right person at the right time.
Operational efficiency: Using AI can increase efficiency by allowing repetitive tasks to be automated, such Phone Number as data analysis. A great example of a virtual assistant is Bayer’s introduction of AMI (pronounced Amy) which can talk to physicians about prescription drugs. Bayer claims its Bayer is the first pharma to use voice technology to access medical information through Google Home and Google Assistant. AMI virtual assistant AMI virtual assistant You can also use AI technologies for content creation (check out ChatGPT), creating data silos, and aiding research. “ 39% of healthcare industry professionals say AI will be the most disruptive emerging technology in the sector in 2023” State of the Biopharmaceutical Industry 2023 3) SEO Search engine optimization, or
SEO, is used by marketers to enhance visibility online. For pharma companies, it’s a way to get their voices heard above the noise to educate consumers about products and build trust, particularly when information is complicated or a challenge to explain. While Google or Yahoo may be seen as search engines, they are also recommendation engines. As an industry, pharma often needs to work to educate consumers and so using
