Post by account_disabled on Jan 25, 2024 10:29:52 GMT 5.5
A separate identity and can be associated with the main brand. Thus, a brand extension can have a unique strategy and target market, but also benefit from the equity of the parent brand. In many cases, the approved brand model contains the logo and colors of the main brand. This allows the sub-brand to leverage the reputation of the main brand to increase equity, awareness and security. The endorsed brand model is ideal for companies that take a hybrid.
Approach and seek to maintain differentiation among Buy Bulk SMS Service their product portfolio. Advantages : The reputation of the parent brand influences sub-brands and consumer trust. The same marketing strategies can be applied to both the mother brand and sub-brands. The structure also encourages cross-selling. Independence of sub-brands and benefiting from the relationship with the main brand. Flaws :
There is a possibility that the target audience will not be able to distinguish the sub-brand from the parent brand. Consumers may perceive a sub-brand as part of the parent brand, so a negative reputation for one is potentially detrimental to the other. For example : Kellogg's owns many brands that have their own identities, but the parent company's logo appears on all sub-brand products. How to build an architecture for your own brand?
Approach and seek to maintain differentiation among Buy Bulk SMS Service their product portfolio. Advantages : The reputation of the parent brand influences sub-brands and consumer trust. The same marketing strategies can be applied to both the mother brand and sub-brands. The structure also encourages cross-selling. Independence of sub-brands and benefiting from the relationship with the main brand. Flaws :
There is a possibility that the target audience will not be able to distinguish the sub-brand from the parent brand. Consumers may perceive a sub-brand as part of the parent brand, so a negative reputation for one is potentially detrimental to the other. For example : Kellogg's owns many brands that have their own identities, but the parent company's logo appears on all sub-brand products. How to build an architecture for your own brand?
