Post by cocolipid on Feb 28, 2024 10:09:25 GMT 5.5
Because chatbots represent the new frontier of marketing, based on artificial intelligence, automation and a new way of involving and interacting with your audience. In fact, doing digital marketing today is not a simple activity, for two reasons: There are many communication channels to promote yourself on the web; The competition is increasingly fierce. Web marketing is a practically saturated market, or almost… Chatbots on Facebook certainly represent a marketing tool that is still evolving and has deep room for growth. What is a chatbot and why is it important to create one Chatbots are automations. What does it mean? That you can automate some steps of your marketing strategy through special software or instant messaging platforms. Using automation is certainly an advantage for all companies.
In fact, they allow you to save on: Speed Precision Marketing Peru Phone Number automation or marketing automation allows you to design a machine that works for you. This doesn't mean you won't need humans to do marketing, but it does mean you'll save time in the long run and be able to choose when, where, and how to do automation right from the start. The first tool that companies used to do marketing automation were emails. Even today, email marketing is a tool widely used by companies to promote their products and services. email marketing automation - chatbot on facebook Email marketing automation But why do emails often not work? When they contain promotional messages, users do not open them and therefore do not read them. In other words, sending emails has very low open rates and therefore does not represent an effective means of converting customers .
Why does all this happen? Because it is a saturated market: the user is inundated with information of this type and no longer considers it as valuable content worth paying attention to. The advantages of a chatbot: what it is and how it works Chatbots move away from the marketing dynamics of email and above all they are a new, latest generation tool that exploits the potential of artificial intelligence. Chatbots are also very high-performance: virtual assistants today are able to understand users' needs and respond pertinently to their requests. Additionally, instant messaging services such as Facebook Messenger, Telegram , etc. have been improved by including the possibility of making purchases and reservations directly from these platforms.
In fact, they allow you to save on: Speed Precision Marketing Peru Phone Number automation or marketing automation allows you to design a machine that works for you. This doesn't mean you won't need humans to do marketing, but it does mean you'll save time in the long run and be able to choose when, where, and how to do automation right from the start. The first tool that companies used to do marketing automation were emails. Even today, email marketing is a tool widely used by companies to promote their products and services. email marketing automation - chatbot on facebook Email marketing automation But why do emails often not work? When they contain promotional messages, users do not open them and therefore do not read them. In other words, sending emails has very low open rates and therefore does not represent an effective means of converting customers .
Why does all this happen? Because it is a saturated market: the user is inundated with information of this type and no longer considers it as valuable content worth paying attention to. The advantages of a chatbot: what it is and how it works Chatbots move away from the marketing dynamics of email and above all they are a new, latest generation tool that exploits the potential of artificial intelligence. Chatbots are also very high-performance: virtual assistants today are able to understand users' needs and respond pertinently to their requests. Additionally, instant messaging services such as Facebook Messenger, Telegram , etc. have been improved by including the possibility of making purchases and reservations directly from these platforms.
